The Content Strategist
The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As Genevieve gets ready and heads to work with the Cheyenne River Youth Project, her voice narrates a story about how she took herself and her brothers away from a neglectful, drug-filled home…
Across Europe, new solutions present brands with plenty of possibilities and challenges. Judging by the latest trends, martech is only getting more complex.
New York City and Silicon Valley dominate media coverage. But with UK brands spending more on content marketing, it's time for that to change.
Last year, the UK voted to leave the European Union. This year, the region's advertising industry is still trying to decide if that's good or bad.
T Brand Studio International editor Nelly Gocheva talks about brave brands, the power of storytelling, and how European audiences feel about native ads.
Any successful content program requires transparency and visibility. But one that connects teams around the world needs to max out those traits.
Eighteen months ago, Barclays UK decided it was time for a change.
“The number of pieces you're producing doesn't matter. It's what's coming back from the audience that counts."
With just weeks to go before a referendum on the so-called 'Brexit', the UK is divided. Now, the government is turning to content to make their case.
