ESPN’s Scandalous Blogger Brouhaha Sparks Alarm
In the aftermath of the Sarah Phillips fiasco at espn.com, content providers are realizing their bloggers could turn out to be a liability.
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10 Ways News Reporting Can Flourish in the Digital Age
Journalists, publishers and marketers came together last week to crack the code for journalism in the digital era.
Getting the Most Out of a Blog Post [INFOGRAPHIC]
Marketers need to use all available tools to increase the chances of a blog post being seen.
Digital Subscriptions Drive Newspaper Circulation Numbers
Newspapers have seen an increase in both print and digital circulation over the past six months, compared to the same time last year.
Showcasing the Next Hot Marketing Apps
Four tech innovators presented their latest products at Daily Deal Summit East's annual Tech Showcase. Here's a rundown of the products.
Assessing ‘Lifetime Value’ for Customer Relationships
Consider how useful it would be to calculate the value each customer relationship is worth. The metric 'lifetime value' does just that.
E-commerce Holds Challenges for Traditional Media
Traditional media players have always merged content and commerce, but their transition into online marketing has often been rocky.
Gawker Stirs the Comment Conversation
Megablog Gawker wants to change the conversation with a new commenting system to promote more insightful discussions on its posts.
Don’t Get Lost in the Inbox: Strategy for Email Marketing
Daily deals are now so ubiquitous that if brands don't search for innovative ways to engage consumers, the industry could lose its luster.