Our 2014 Content Marketing Predictions, Ranked
Unfortunately, I don't think anyone is about to start referring to us as the Miss Cleo of content marketing.
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Why You Need to Stop Using the Term ‘Brand Journalism’
If your purpose is to increase ROI for a business by obtaining more customers, you're not in the journalism game.
5 Major Publishers React to AdDetector, the Plug-In That Calls Out Sponsored Content
AdDetector, the plug-in that calls out sponsored content, is stirring a ton of debate in the media world. We caught up with leaders at The NY Times, HuffPo, the Washington Post, and more to get their take.
Transparency Trending: Lifehacker Opens Up Their Edit Process to All
Lifehacker, one of Gawker Media's newest and most popular sites, is giving readers a look into the blog's editorial brainstorming sessions and debates on a new sub-blog called Shop Talk.
AdDetector: Why This Google Engineer Built a Plug-In That Calls Out Sponsored Content
A Google engineer has taken on sponsored content's transparency and labeling challenge with a browser plug-in for Chrome and Firefox called AdDetector. It's drumming up a fair amount of buzz in the media world already.
Brands Need to Start Taking Full Credit for Their Content. Here’s Why
As interest in content marketing swelled over the past few years, old-schoolers have struggled with the urge to turn out thinly disguised advertorials, or to spike helpful content with vinegary product placement. Transparency is something they have tried to avoid.
Dell: Why We Chose Transparency and The Times
Dell's Managing Editor, Stephanie Losee, navigates the debate about sponsored content and assuaging suspicious readers.