Brand Voice Study: Should Your Content Be Authoritative or Agreeable?
Ask a marketer to describe the ideal brand voice, and you'll hear one word: conversational. Judging by our research, that's causing a problem.
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Infographic: The Science of Brand Voice
Brands need a distinct perspective to win the competition for attention. Once they find that voice, they also need to use it consistently.
A Day in the Life of a Content Strategist
Plenty of people who used to be marketers, writers, and editors are reinventing themselves as content strategists. But what do they do all day?
7 Things You Should Know Before Researching Content Marketing Solutions
You wouldn't go to a tailor without knowing how much you wanted to spend on pants. So why are brands buying content marketing solutions without knowing what they want?
This Tone Analyzer Could Help You Sound Like Your Favorite Publisher
An appliance company wants a blog like Vice? Not a problem.