3 Lessons Marketers Can Learn From Tinder
Marketing is like dating: Sometimes you need a little serendipity in order to succeed. Here's what Tinder can teach brands about finding the right match.
The Content Strategist
Marketing is like dating: Sometimes you need a little serendipity in order to succeed. Here's what Tinder can teach brands about finding the right match.
Tinder is usually reserved for late night booty calls and awkward conversations with winky faces. But what about social justice campaigns? Recently, advertising agency Eighty Twenty used the app to do the unexpected: help bring the issue of sex trafficking to light.
Twenty-somethings love talking about horrible dating apps and funny videos we saw online. What we don't talk about is fruit water—until now.