Are Social Reels Relevant for Brands?
Leverage these five best practices for creating social Reels relevant for your brand and converting viewers into customers.
The Content Strategist
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How Video Marketing Is Reshaping Content Strategies
Video is changing how consumers engage with brands. But how do you effectively use it to move prospects through the funnel? Discover three top video formats you need to include in your content marketing efforts this year in our latest blog.
The 3rd Era of Social Is Coming. Are You Ready?
As the social world chases TikTok, we’re heading towards a new era of social media—and there are big implications for those of us in media and marketing.
How B2B Brands Can Use TikTok Without Ruining It
TikTok is more than just new dance trends. There's a place on the platform for B2B brands, provided they focus on a few important areas.
5 Useful Skills Marketers Should Learn From Media Companies
Content marketers look to the mainstream media companies for inspiration. Brands may have different goals, they still want to reach the same creative levels as the best editorial publications and TV channels. However, when marketers try to duplicate what they see, key concepts are often lost in translation. Every brand wants to release a product…