Content Catchup: Badass Brand Newsrooms, the Best Quiz Ever, and More Must-Reads
Here's what you missed while worrying that you might get acquired at any moment...
The Content Strategist
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Are Podcasts the Next Big Thing for Sponsored Content?
As more people get into the podcasting experience through popular programs like "Serial," "This American Life," and Bill Simmons's "B.S. Report," it's worth asking the question: Could podcasts be the next big territory for sponsored content?
The Biggest Lessons Content Marketers Can Learn From ‘Serial’
In an era where storytelling is a slickly packaged affair and "content” has been cemented as a buzzword, it's satisfying that the viral hit at the end of 2014 is a simple podcast.
Target Switches Digital Strategy, Thrillist Gets Boost, TechDirt Membership
The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web like how Thrillist Raises Money for More Content and Production or why TechDirt Chooses Premium Content Over Paywalls.