The Content Strategist
Content marketers look to the mainstream media companies for inspiration. Brands may have different goals, they still want to reach the same creative levels as the best editorial publications and TV channels. However, when marketers try to duplicate what they see, key concepts are often lost in translation. Every brand wants to release a product…
Although it might be amusing, albeit in a nihilistic way, to use a platform for the express purpose of disturbing the masses, hate clicks aren't sustainable.
Strategic differentiation is a big theme for brands in 2018. So why do they all keep creating content that sounds the same?
Everyone tracks performance data, but marketers are hurting themselves by ignoring the content metrics they can control.
Amid the frenzy of the 2016 presidential election, fact-checking is no longer just a safeguard. It's now a burgeoning source of content in its own right.
Tired of waiting for ad tech to solve its problems, The Washington Post is building its own solutions—and it's using Facebook and Google as inspiration.
BuzzFeed and HuffPo still rule Facebook, but the biggest names in journalism are gaining ground fast.
Here's what you missed while you spent all week crying in bed after realizing that the election is still a year away...
The Washington Post wants to bring freelancing into the 21st century.
