3 CES Trends That Content Marketers Need to Know About
Every year, CES features new trends in the world of technology, and the 2015 event was no different. Here are the three that are most relevant to content marketers.
The Content Strategist
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Can Conductive Ink Save Print?
Ad Age declared QR codes dead in 2013, and there’s a good chance that you haven’t thought of them since. But the spirit of the QR code—connecting the physical world with the digital world—is not dead, as we’ve seen with the rise of technologies like iBeacon. And now, there’s a new player on the rise: conductive ink.
Apple’s ‘Your Verse’ Is a Case Study in Weaving Content Into Commerce
What will your verse be? It's the question Apple asks their customers in their new content marketing campaign, a foray into brand storytelling that's wholly centered on consumers and is woven into Apple's commerce platform.
Lessons From Chucking Noodles With the Microsoft Stories Team
At Contently, we've been huge fans of Microsoft Stories, the site launched by the tech giant late last year to tell engrossing, beautiful, long-form narratives about the work going on inside the company. They're all written by one incredibly prolific writer — Jennifer Warnick. We asked Warnick to take us inside the world of Microsoft Stories. She did not disappoint.
Why Your Brand Needs an Emerging Platforms Editor
Emerging platforms editors are the next generation of the mobile editors that publishers have begun adopting in recent years to optimize content for mobile readers.