What Role Should Facebook Play in Your Marketing?
Facebook might seem like the Internet's only ad platform, but it's just one (growing) part of the marketing universe.
The Content Strategist
social content
Filter
BuzzFeed Just Cracked the Code on How Social Content Spreads, and It’s a Big Deal
BuzzFeed just introduced the Batmobile of social analytics and oh man, it's cool.
The 2015 Challenge: The Big Thing I’m Going to Do Next Year to Become a Better Editor and Content Marketer
When you're running a publication, a bias for text and photo has a trickle-down effect that impacts your entire editorial operation. When your brain is programmed to think text-first, it limits your ability to consider all storytelling possibilities for each and every piece.
Ferguson Shows the Dark Side of Algorithms, Bright Side of Twitter
Facebook disappointed many social media users in the aftermath of unarmed black teenager Michael Brown's death in Ferguson, Missouri on August 9. While updates, photos and video on flew in at a mile a minute on Twitter, they were noticeably absent from Facebook feeds.
A Conversation With the Man Behind Overheard in the Newsroom
One of the benefits of building a newsroom is the jokes that come with it; we journalists are trained in the art of wit, dark humor, and self-deprecation. It’s actually a job requirement. Which is why Overheard in the Newsroom hits such a funny nerve: The now 5-year-old website, run by professional art director Kevin Cobb, has a huge following thanks to ridiculous user-generated quotes from journalists, editors, photographers, reporters, and anyone within earshot of media madness.
This Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social
Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success.
Social Content? Customized Advertising? Not Display Ads? How Top Publishers Define Sponsored Content
BuzzFeed, The Onion, The Atlantic, and more explain how they define "sponsored content."