The Content Strategist
It usually starts the same way: A well-meaning marketing manager thinks they’ve found the perfect audience for their new product launch on Reddit. Brimming with hubris and optimism, they publish a post that’s equal parts jargon and manufactured hype. Five minutes later, the post is buried in downvotes and snark. It’s a cautionary tale replayed…
A lot of B2B marketers shun paid Facebook distribution, but are they making a huge mistake?
Thanks to big innovations by Facebook and Instagram, social ad spend skyrocketed 50 percent year over year.
Facebook might seem like the Internet's only ad platform, but it's just one (growing) part of the marketing universe.
