How Hating the Word ‘Content’ Made MRY’s CMO a Better Marketer
To David Berkowitz, there's a huge difference between content and advertising—a difference that all marketers need to understand.
The Content Strategist
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5 Steps to Building a Content Marketing Powerhouse
From staffing to distribution to the C.E.O. model, here's what it takes to become a premier publisher.
Business Mags Should Be Very Afraid of LinkedIn’s New Project
LinkedIn has a new secret weapon: arbitrary rankings.
5 Takeaways for Content Marketers From Mary Meeker’s Internet Trends Report
Meeker's report highlights some surprising changes in the way people consume content and use the mobile web—particularly the young'uns.
10 Content Marketing Predictions That Will Make You Sound Really Smart
A lot happened last year in content marketing, and even more is going to happen this year. These 10 predictions will put you ahead.
5 Reasons LinkedIn Has Become B2B Marketers’ New Best Friend
Each Showcase Page hosts its own set of LinkedIn followers, website links, industry information, and posts, offering brands the opportunity to target consumers with more specified interests.
3 Tips for Dominating SlideShare
"Let's make a SlideShare!" is becoming a common refrain for brands across the globe. Especially those in the B2B space.
LinkedIn Aims to Become Premier Hub for Content Marketing
LinkedIn wants to help B2B content marketers tackle their distribution challenges.
Taboola Gets $15M, Meteor Video is Hot, Facebook’s Content Farm Problem
Paid Content's Laura Hazard Owen writes that Taboola, a video recommendation engine, has received $15 million in funding.