How to Make the Case for Content Marketing in Uncertain Times
People have reached out asking for advice on protecting their content marketing budgets in these uncertain times. Here's how to make the case.
The Content Strategist
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Google’s New Search Could Significantly Change Content Discovery
Search engines have been distant cousins to social media platforms. With Google's latest announcement, they're about to become a lot more like twins.
Video: The 2 Keys to a Great Content Distribution Strategy
Attention spans are dwindling. Content competition is ridiculously fierce. But there's never been a better time to create great content. Here's why.
3 Problems That’ll Keep Me Up at Night After Content Marketing World
People say marketers need to think more like journalists. But for the last year, I've been a journalist trying to think more like a marketer.
Connecting the Dots: How to Raise Your Search Rankings With Internal Linking
Not only can internal linking direct people who visit your site to other relevant material, but it's also a huge boost to your SEO efforts.
Chatbot Therapists, and 4 Other Stories We Loved in May
In our roundup of marketing, media, and tech articles, our staff looks at stories about helpful chatbots, Pixar's decline, and office productivity.
3 Ways to Avoid Churning Out Mediocre Blog Posts
If you're devoting the time and energy to write a good blog post, then it only makes sense to take care of the little things that maximize engagement.
3 Ways Google Can Have More Credible Search Rankings
Whether it wants to acknowledge it or not, Google is an arbiter of truth.
What Google’s War On SEO Spammers
Means For Brand Publishers
It’s been a bad couple of months for SEO-content spammers. First, in early August, Google changed its algorithm to reward high-quality, “in-depth articles” by giving them a prioritized place in search results. It was a deliberate move by Google to reward publishers that take the time to craft high-quality, long-form content, and the latest in…