LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action
Kerel Cooper talked to us about Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.
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Hot Seat: Finance Marketing Leader Crystal Eastman On Why Brands Need to Hire Journalists
When I shared the stage with Crystal Eastman at the Digital Marketing Financial Services Summit in November, I immediately recognized her as my favorite type of person to interview: A brilliant storyteller who stumbled into marketing by accident and figured out how to do great things inside complicated corporations. Eastman transitioned from an “artsy” four…
How R/GA’s Twitter Account Became the Best Follow in Marketing
"The number one goal is just to be interesting. Whether that's to be funny or to make an observation that resonates with other people, to stand out in some way is the goal."
11 Marketers Share Their Biggest 2019 Content Resolutions
If there's one prediction I know to be true for 2019, it's that marketing predictions are meaningless. We should all stop doing them.
The Social Club: Steak-Umm Social Media Manager Nathan Allebach
It's not every day that a branded tweet goes viral. Especially not when it's a thread of social commentary from a legacy food brand called Steak-Umm.
When to Use Humor in Content Marketing
According to Dr. James Barry, B2B content should use more humor. " Why wouldn't CEOs want to be entertained?" he said. "They're just like anyone else."
5 Journalistic Tips for Conducting Better Interviews
Great reporting doesn't happen by accident. We asked experienced writers and editors for tips on how to pull off the perfect interview.
Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
What was once the realm of science fiction has now become reality for marketers, and Salesforce is leading the charge.
Alexis Ohanian Reveals How Brands and Publishers Can Thrive on Reddit
Reddit's community philosophy has given everyone a chance to have a voice in the national conversation. Even brands.