The Content Strategist
Do your workflows keep breaking down? Did someone leave and now no one knows how to do what they did? Standard Operating Procedures (SOPs) are not just useful to highly technical orgs. An SOP can help save time, headache, and keep everyone (even a few years from now) on the same page. Keep reading to learn how to get started.
An ROI reckoning is coming, according to CMI's latest study. And marketers who don't even try to track it won't stick around much longer.
Canadian bank Tangerine managed to streamline publishing an article to less than a couple of hours, approvals included. For finance, that's lightning fast.
