How to Spread Change and Inspire Action, According to Neuroscience
As a species, we're programmed for stories. Stories—not statistics—are usually what compel us to care about a cause and take action.
The Content Strategist
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The Social Club: Merriam-Webster Chief Digital Officer Lisa Schneider
Merriam-Webster has taken on the task of making people care about words again, and it's working. Lisa Schneider's team is a big reason why.
How a Small Cybersecurity Firm Turned Obscure Data Into Incredible Content
How did the cybersecurity firm Upguard become an unlikely source for great content marketing? It mastered the art of original research.
Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions
Facebook, Twitter, LinkedIn, and Pinterest each have a certain reputation. According to the latest social engagement data, they're not all as accurate as we think.
Mozilla’s CMO on Lazy Marketers, Battling Trump, and the Future of the Open Web
We've been taught buy more technology, take more action, collect more data. But when you do that research, marketing isn't that complicated.
The Destruction of Silicon Valley, and 4 Other Stories We Loved in April
In our roundup of marketing, media, and tech stories from April, our staff looks at Silicon Valley struggles, the newest social media movement, and more.
Capitol Hill’s Filter Bubble: Most Americans Believe Social Media Impacts Public Policy
Facebook and Twitter don't consider themselves arbiters of truth, but most U.S. internet users believe social media is influencing political decisions.
People Trust Facebook Less Than Congress
During the election, Facebook became a political forum for ugly debates and fake news. Those controversies came with consequences.
The Best Branded Content of January: 5 Brands Embracing Real Facts
Most years, we'd be talking about '80s stars making a comeback in Super Bowl commercials. But January's best branded content covered more important topics.