Content Scale & Alignment: 7 Steps for Building a Better Content Program
This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Click here to read the entire e-book. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report, a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written,…