Why Your Company Needs a Facebook Group
Inviting loyal followers to a Facebook group shows that you value their voices just as much as their clicks.
The Content Strategist
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Facebook’s Algorithm Is Apocalyptic for Brands, Publishers, Users, and Facebook Itself
I usually balk at predictions about Facebook's demise, but the latest algorithm change has huge consequences that could hurt everyone involved.
What Are 2018’s Biggest Content Marketing Trends?
The best online writers have discovered that the winning formula for content marketing is publishing fewer posts that are far more in-depth.
2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers
Facebook can still take marketers where they want to go, but after recent algorithm changes, they just won't be able to get there on their own terms.
3 Ways Brands Can Make Native Advertising More Effective in 2017
As it turns out, self-promotional content might not be such a bad idea.