Snapchat’s Identity Crisis Will Force Brands and Publishers to Play the Waiting Game
Until Snapchat lands on an identity and offers a solid distribution product, advertisers should hold off on making a commitment.
The Content Strategist
Until Snapchat lands on an identity and offers a solid distribution product, advertisers should hold off on making a commitment.
I usually balk at predictions about Facebook's demise, but the latest algorithm change has huge consequences that could hurt everyone involved.