Are Chat Stories the Future of Native Advertising?
Native advertising is one of the most divisive topics in media. Will sponsored chat stories fix that reputation or become another necessary evil?
The Content Strategist
Native Advertising
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Nudge’s Founder Thinks You May Be Making These Crucial Native Ad Mistakes
Native advertising has been heralded as both a savior of the media business and a slayer of reader trust. The truth falls somewhere in the middle.
Facebook, Friend or Foe? The Financial Times’ Lexi Jarman Weighs In
For years, publishers and brands have had a contentious relationship with Facebook. Is that ever going to change?
The Best Content Marketing of July: The Marketing Machine Never Stops
Since some companies decide to focus their midyear efforts on Cannes, July can emerge as a white space full of opportunity for others.
Survey: Brands Aren’t Ready to Commit to Native Publishing
Native publishing was supposed to revolutionize digital content. But after years of hot takes and hand-wringing, it's become more of a dud.
Why Comedy Central Is Replacing Commercials With Branded Content
Odds are you're going to mute your TV or fast-forward through commercials. But would you pay attention if Comedy Central showed you a web series instead?
3 Ways Brands Can Make Native Advertising More Effective in 2017
As it turns out, self-promotional content might not be such a bad idea.
The Best Content Marketing of 2016
From trap music to Ryan Reynolds to anthropomorphic pancakes, the year's best content marketing cut through the noise by taking calculated risks.
How The New York Times Took Native Advertising Global
T Brand Studio International editor Nelly Gocheva talks about brave brands, the power of storytelling, and how European audiences feel about native ads.