Why Every Content Creator Needs a Taylor Swift
If you haven't created something people can't live without, you're failing.
The Content Strategist
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5 Storytelling Lessons From the Foo Fighters’ Sonic Highways
Five storytelling lessons from HBO's docu-series that follows the Foo Fighters across America and musical genres as they create their latest album, 'Sonic Highways.'
Samsung Takes On Spotify and YouTube
Rockstar hopefuls can now get one step closer to their dream with the help of ADD52—a new musical content platform created by Samsung, Def Jam co-founder Russell Simmons, and entrepreneur Steve Rifkind.
Magna Carta Holy Fail? A Samsung/Jay-Z Release Postmortem
There's one big lesson from Samsung's Independence Day promo with Jay-Z: While exclusive content can get a technology platform its best publicity in months, consumers will be ruthless if they don't get it exactly as expected.
Beyond That Song in That Car Commercial: New Opportunities for Music and Brands
A handful of new trends and start-ups in music discovery and sharing are still primarily geared toward consumers, but may make their way to the brand world soon.
Pandora Focuses on the Mobile Ad Marketplace
More than 70 percent of listening happens on portable devices, which has prompted the company to refocus its marketing efforts.
On Beethoven and Brand Patterns
Everything from the curved edge of an iPhone screen icon to the physical maze of an IKEA store, should be part of a deliberate construct, just as Beethoven constructed patterns for his symphonies.