50 Quotes That’ll Make You a Better Content Marketer
Last February, we shared 25 quotes that inspire us. This year, we've added 25 more from great thinkers, writers, and marketers that get us pumped to tell better stories every day.
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Moz’s Rand Fishkin on Why Licensing Content Is for Suckers, His Favorite Wizard, and the Future of SEO
We spoke with Rand Fishkin, otherwise known as "The Wizard of Moz," about what makes for great SEO in 2015–and a whole lot more.
What Ad Buyers Still Don’t Get About Sponsored Content
Why are brands giving up so quickly on BuzzFeed's sponsored content?
Should You Let Other Sites Republish Your Content?
It's the age-old dilemma: Keep your content on your own website to draw traffic to your owned platform, or have it republished on big-name sites for the exposure?
The State of Content Marketing Heading Into 2015
If 2014 was the year brands got serious about content marketing, then what's in store for 2015? We surveyed 601 content marketers to find out.
This Chart Reveals Just How Important Facebook Really Is for Content Marketers
Despite all the "Facebook sucks!" rhetoric circulating in the brand marketing world, Facebook is still the most important social network when it comes to driving referral traffic to your content. By far.
YouTube, Vimeo, Vine, Oh My! How Should I Host My Brand Video?
Most brands obsess over the creative qualities of their video. Yet few spend enough time and attention to another key element—how and where they’re going to host the work. This isn’t a peripheral concern. An ideal video host could help track ROI, generate leads, and bring in traffic. This helps pay the bills, and sustains…
15 Quotes About Failure That Will Inspire You to Be a Better Content Marketer
Why make your own mistakes when you can learn from others'? Content marketing consultant and writer Brian Honigman has been collecting stories from successful entrepreneurs about their greatest failures—and what they learned from them.
The 7 Deadly Sins of Content Marketing
Creating content that attracts choruses of heavenly angels may be a tall order. An easier goal is to simply avoid the capital vices that could land you in the pits of Hell — or worse, content purgatory. With this in mind, I've invoked the patron saint of content marketing (St. Francis de Sales) and some industry experts to steer you away from eternal damnation and towards celestial ROI.