How Cannabis Marketing Is Growing From The Ground Up
Cannabis marketers have been handcuffed by censorship and inconsistent regulations. But as the industry grows, marketers are starting to see progress.
The Content Strategist
Millennials
Filter
Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend
Gen Z and millennials are changing the way that brands market and position themselves in the market. The solution: social impact storytelling.
Emergency Alert: We Need to Rethink Content Strategy
Content strategy is one of the hottest disciplines in marketing, but we can't just rely on the same old tactics to figure out what works best.
The Best Content Marketing of August: Generic Millennials Will Love This List
When you find the perfect marriage of topic and format, like millennial ads and stock video footage, that's when content marketing can make its mark.
Teenagers Can’t Get Enough Mobile Video
An overwhelming majority of teenagers now spend 3+ hours a day watching video on their phones. But is that stat really as mind-boggling as it seems?
Why Facebook Should Be Worried About Other Social Networks
Social networks need to keep new users engaged to survive. A new survey suggests that Facebook is failing to do that, and other networks are catching up.
Less Than Half of Baby Boomers Like Seeing Diversity in Ads
While Americans have become more open-minded on race and gender over time, it's clear that not everyone likes to see different types of people in commercials.
The Rise of Mobile Banking
Bill Gates once said, "Banking is essential. Banks are not." Millennials are taking that to heart, going all in on mobile banking.
What We Read in 2016
Here's what you missed while enduring the last 12 months...