The Content Strategist
You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. The B2B buying process is, in…
Any brand can get lucky, but the ones that stand out over time have a plan. Here are 7 steps every brand should take to develop a content strategy.
Content marketers look to the mainstream media companies for inspiration. Brands may have different goals, they still want to reach the same creative levels as the best editorial publications and TV channels. However, when marketers try to duplicate what they see, key concepts are often lost in translation. Every brand wants to release a product…
According to Dr. James Barry, B2B content should use more humor. " Why wouldn't CEOs want to be entertained?" he said. "They're just like anyone else."
Constraints can unleash our creativity. If you follow this storytelling matrix, you'll tell your best stories at the right time.
People say marketers need to think more like journalists. But for the last year, I've been a journalist trying to think more like a marketer.
