This One Lead Gen Metric Will Help You Show Marketing ROI
Lead generation is a critical component of many content marketing programs, but it's not always easy to measure. This metric can help.
The Content Strategist
lead gen
Filter
B2B Paid Content Distribution: Facebook vs. LinkedIn
A lot of B2B marketers shun paid Facebook distribution, but are they making a huge mistake?
How We Built Our Content Marketing Stack to Drive 10x ROI
People often ask us: How do you build your marketing stack? How does content translate into business? Here are the answers, with a little help from Drake.