The Content Strategist
The Killer Facebook Pages Series highlights the top brand pages on Facebook and provides tips on how to emulate their successes.
Angry Birds is just as popular in the world of social media with more than 19 million Facebook likes.
Pringles boasts 19.2 million likes and is the sixth-biggest food and beverage brand on the site.
Judging by its millions of followers, Disney's theme park slogan of "the happiest place on earth" extends to cyberspace as well.
Coca-Cola built up its brand on Facebook by making fans its number one priority.
Content managers can learn a lot from Burt's Bees' Facebook strategy including how to pick the right content and the secret to converting visitors into buyers.
On Facebook, you'll see Zappos posting about every holiday, including obscure ones like Random Acts of Kindness Day. And product links are rare. It works.
Red Bull's unique content on Facebook reflects who it is as a media company and always focuses on its core message, making its posts shareable and bringing fans back for more.
