What Content Marketers Can Learn from the Greatest Television Steal of All Time
When the NFL negotiated a new TV deal in 1993, a fringe network saw a golden opportunity. Content marketers can still learn a lot from what happened next.
The Content Strategist
Journalists
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Hot Seat: Finance Marketing Leader Crystal Eastman On Why Brands Need to Hire Journalists
When I shared the stage with Crystal Eastman at the Digital Marketing Financial Services Summit in November, I immediately recognized her as my favorite type of person to interview: A brilliant storyteller who stumbled into marketing by accident and figured out how to do great things inside complicated corporations. Eastman transitioned from an “artsy” four…
7 Things Marketers Should Know About Working With Journalists
Here's what you need to know in order to attract—and keep—the kind of journalistic talent that drives great content marketing.
Content Marketing Catchup: Cracking the ROI Code, Lessons From ‘Serial,’ and More Must-Reads
Here's what you missed while wondering whether quarterly ROI counts as a vegan Thanksgiving side...
Are Journalists Breeding Mistrust on Social Media?
The latest ING report on social media serves as a warning for journalists everywhere: Step up your game or risk losing your audience’s trust.
Journalists vs. Marketers: How to Ease Tension Inside Brand Newsrooms
Journalists focus on storytelling, fact checking and style. Marketers couldn't care less about Oxford commas than reaching their business goals. How can colleagues from two different worlds join forces to make content magic?
Election Social Rundown, Hiring Journalists for Brands, McQuestions
Search engines and social media sites went all out for Election Day, according to ClickZ.