What the Creative Job Market Can Tell Us About Content Marketers
Today's content marketers are asked to juggle three or four jobs at once. How is that going to affect new hires for 2018?
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The 4 Most Important Takeaways From CMI’s B2B Content Marketing Study
An ROI reckoning is coming, according to CMI's latest study. And marketers who don't even try to track it won't stick around much longer.
Marketing’s Artificial Intelligence Revolution Is Here
Artificial intelligence has the potential to be more disruptive than the internet. Should marketing leaders panic or celebrate?
The Best Branded Content of January: 5 Brands Embracing Real Facts
Most years, we'd be talking about '80s stars making a comeback in Super Bowl commercials. But January's best branded content covered more important topics.
The Talent War, and Other Big Content Marketing Trends for 2017
There's finally a professional class that knows how to make content marketing work, and a war for their services is brewing.
How Content Marketing Helped Make Google the Most Attractive Employer in the World
Google's appeal goes way beyond just nap pods and ping-pong tables.
How to Build a Content Team
Do you hire marketers and hope they double-majored in communications and English, or look for seasoned journalists who aren't familiar with lead generation?
Infographic: How Content Can Help You Attract the Best Talent
One-third of companies don't have a clear brand employment strategy. But to attract the best candidates, you need to showcase your company's culture.
Why Cisco Is Hiring Over 200 Content Marketers
After massive layoffs last year, the tech giant is dead set on becoming a content company.