Why Your PR Won’t Survive Without Content Marketing (and Vice Versa)
An insider's look at the symbiotic relationship that leads to better content marketing.
The Content Strategist
General Mills
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Deep Inside Chelsea Market, YouTube’s Unofficial Film School Is Reinventing the Studio System
Welcome to the Willy Wonka factory for the digital age.
Letting Go: Why Brands Should Embrace Freelance Storytellers
Is control over brand messaging a valid concern? Perhaps. But something magical can happen when companies look outside their own walls for ideas from agencies, independent creatives, and freelancers.
Nature Valley Takes to the Trails in National Parks Content Campaign [INTERVIEW]
Nature Valley's Trail View takes visitors on a visual journey through the Grand Canyon, the Great Smokies, and Yellowstone.
Huffington Post Launches General Mills’ Branded Content Site
HuffPo has created LiveBetterAmerica, featuring branded content from General Mills focusing on fitness, food, and healthy living.
As Tastes Change, Yoplait Battles to Regain Yogurt Dominance
Yoplait is launching a new content-rich ad campaign for new products to revitalize its image.