freelance

What Are Content Marketing Platforms and Why You Need One

<p>A content marketing platform (CMP) is an online software solution that allows businesses and marketers to collaborate across teams to strategize and streamline their content marketing processes. </p><p>I know what you’re thinking: That sounds a lot like a content management system (CMS). Sure, they both deal with content creation, but they serve different purposes in the overall content lifecycle. Here’s a quick breakdown of their differences.</p>

June 12, 2024 · Cari Thompson

Study: Only 3 Percent of Freelance Creatives Use Co-Working Spaces

The perception that freelancers spend their days in co-working spaces and drive Ubers seems to be more myth than fact.

September 6, 2016 · Dillon Baker

This Site Should Terrify Publishers Who Don’t Pay Up

Let’s be frank. Too many news organizations treat freelancers like garbage. Not all, and probably not most, but too many.

March 25, 2014 · Jordan Teicher

9 Startup Habits That Will Make You a Better Content Strategist

Startup skills are not just useful to the self-employed app developer or forced-into-freelance journalist. The habits and mindset of successful entrepreneurs are becoming increasingly valuable in every 21st century workplace.

February 17, 2014 · Shane Snow

Why (And How) Brands Should Build Newsrooms

For a magazine column last summer about the intersection of technology and publishing, I interviewed a number of smart thinkers about how brands should be self-organizing to create engaging, provoking, and ethical content (as opposed to inane social media filler).  One of the interviews I conducted was with Neil Chase, former New York Times editor and… 

January 27, 2014 · Shane Snow

The OkCupid Of Content Marketing: How FanBridge Connects Brands With YouTube Stars

YouTube’s blown up to become a serious rival of the cable industry. But the platform’s shared revenue model can leave the content creators disappointed and looking for alternate ways to fund their programs. Simultaneously, brands are investing more and more in original video content in hopes of sparking a viral hit. In theory, YouTube stars… 

November 4, 2013 · Sam Petulla

Are Brand Photojournalists The Next Big Thing?

Brands have been keen to the benefits of bringing in journalists to create content for some time, but now, they’re starting to utilize photojournalists, too. A prime example is GE, a brand that’s long been ahead of the curve when it comes to content. Last Friday, September 20th, they invited six influential Instagram photographers/aviation nerds… 

September 27, 2013 · Joe Lazer

Coca-Cola Pours Content, MTV Shake-Up, Content Marketing Pitfalls

On Monday, Coca-Cola revamped its website, putting an emphasis on the history of the company, reports The New York Times.

November 13, 2012 · Kylie Jane Wakefield