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What Great Content Marketing and Football Fandom Have in Common

With the NFL season just a week away, I’m already starting to notice my Sunday night browser history is a mashup of marketing/media articles and reports from the New York Giants practice facility. It’s a reminder that at 26, I’ve come to follow the marketing and media industry—which I cover as the editor of The Content Strategist—in the same way I’ve followed the sport I’ve loved since I was three years old.

August 28, 2014 · Joe Lazer

What Guys Really Think About the Super Bowl

With Game Day approaching, enjoy this infographic, "GUYTHINK: What Men and the Super Bowl," which the bros and broettes over at Cavalry Agency made for ... some reason.

January 31, 2014 · Joe Lazer

Best Branded Content: Duracell’s Incredible Story of the Seahawks’ Deaf Fullback

The Seattle Seahawks are national news after their victory in the NFC Championship game, which means the whole team gets to share in the spotlight that Derrick Coleman has been enjoying for the past week. As we learned through an inspiring 60-second video from Duracell, Coleman is the NFL’s first legally deaf player. This emotional… 

January 21, 2014 · Dawn Papandrea