financial services

From Bland to Brand: 5 Best Content Marketing Case Studies in Financial Services

<p>*Use whichever one performs better in Yoast on wordpress*</p><p></p><p></p><p>Option 1) Finance content doesn't have to put readers to sleep. Dive into the top five financial content marketing case studies that have successfully transformed complex topics into something captivating.</p><p></p><p></p><p>Option 2) There's no reason financial content has to bore readers. Dive into the top five financial content marketing case studies that have successfully transformed complex topics into something captivating.</p>

March 18, 2024 · Gisella Tan

5 Financial Content Marketing Insights From The Best Email Newsletters

In financial content marketing, email gives marketers a direct point of access to their audience. Here are five key insights from the best email newsletters in finance content.

February 12, 2024 · Gisella Tan

Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Ask a marketer to describe the ideal brand voice, and you'll hear one word: conversational. Judging by our research, that's causing a problem.

August 18, 2021 · Jordan Teicher

How Bank of the West Is Rewriting the Finserv Content Playbook With Sustainability Storytelling

Not only is sustainability a huge differentiator for Bank of the West, but it's also become the focus of the brand's incredible content program.

April 20, 2021 · Joe Lazer

Robinhood’s PR Crisis Shows Why Every Company Needs a Culture of Content

Robinhood could have avoided disaster if it has a culture of content. Here are four lessons marketers can learn from the company's PR mishap.

February 24, 2021 · Joe Lazer

Hot Seat: Finance Marketing Leader Crystal Eastman On Why Brands Need to Hire Journalists

When I shared the stage with Crystal Eastman at the Digital Marketing Financial Services Summit in November, I immediately recognized her as my favorite type of person to interview: A brilliant storyteller who stumbled into marketing by accident and figured out how to do great things inside complicated corporations. Eastman transitioned from an “artsy” four… 

February 19, 2020 · Joe Lazer

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Financial services companies spend large sums of money on content marketing. Here's how they can make the most of their investments.

December 5, 2019 · Jordan Teicher

How an Email Newsletter Helped Money Magazine Reinvent Itself

Money Magazine wasn't always the go-to financial advisor for a younger audience. But Dollar Scholar has helped the publication change course.

November 5, 2019 · Emily Gaudette

Report: Only 14 Percent of Financial Companies Consider Themselves ‘Innovation Leaders’

A recent report suggests that a wave of new competitors are starting to pose a threat to established financial services companies.

October 30, 2019 · Adam Hadad