Measuring Content ROI in Long Finance Sales Cycles
Finance deals close months after the content that influenced them. How to measure content ROI across long sales cycles and large buying committees.
The Content Strategist
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From Bland to Brand: 5 Best Content Marketing Case Studies in Financial Services
<p>*Use whichever one performs better in Yoast on wordpress*</p><p></p><p></p><p>Option 1) Finance content doesn't have to put readers to sleep. Dive into the top five financial content marketing case studies that have successfully transformed complex topics into something captivating.</p><p></p><p></p><p>Option 2) There's no reason financial content has to bore readers. Dive into the top five financial content marketing case studies that have successfully transformed complex topics into something captivating.</p>
5 Financial Content Marketing Insights From The Best Email Newsletters
In financial content marketing, email gives marketers a direct point of access to their audience. Here are five key insights from the best email newsletters in finance content.
Brand Voice Study: Should Your Content Be Authoritative or Agreeable?
Ask a marketer to describe the ideal brand voice, and you'll hear one word: conversational. Judging by our research, that's causing a problem.
How Bank of the West Is Rewriting the Finserv Content Playbook With Sustainability Storytelling
Not only is sustainability a huge differentiator for Bank of the West, but it's also become the focus of the brand's incredible content program.
Robinhood’s PR Crisis Shows Why Every Company Needs a Culture of Content
Robinhood could have avoided disaster if it has a culture of content. Here are four lessons marketers can learn from the company's PR mishap.
Hot Seat: Finance Marketing Leader Crystal Eastman On Why Brands Need to Hire Journalists
When I shared the stage with Crystal Eastman at the Digital Marketing Financial Services Summit in November, I immediately recognized her as my favorite type of person to interview: A brilliant storyteller who stumbled into marketing by accident and figured out how to do great things inside complicated corporations. Eastman transitioned from an “artsy” four…
Financial Services Content Report: Industry Benchmarks & 5 Keys to Success
Financial services companies spend large sums of money on content marketing. Here's how they can make the most of their investments.
How an Email Newsletter Helped Money Magazine Reinvent Itself
Money Magazine wasn't always the go-to financial advisor for a younger audience. But Dollar Scholar has helped the publication change course.