5 Financial Content Marketing Insights From The Best Email Newsletters
In financial content marketing, email gives marketers a direct point of access to their audience. Here are five key insights from the best email newsletters in finance content.
The Content Strategist
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Here’s Why Finance Brands Need to Care About Cryptocurrency Content
Finserv marketers should aim to find educational topics that have high interest and low competition. Right now, that sweet spot is cryptocurrency content.
Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News
Canadian bank Tangerine managed to streamline publishing an article to less than a couple of hours, approvals included. For finance, that's lightning fast.
Wells Fargo’s CMO on Lifetime Customers, Mountains of Data, and Coming Back From a Scandal
"You can have the best vision in the world, but it won't matter if you don't have the means to bring it to life."
Infographic: Which Industries Have the Best Content Marketing?
All brands that invest in content marketing are competing for attention. How do you match up?
Contently Case Story: How brightpeak financial Used Audience Segmentation to Increase Traffic 97 Percent
After brightpeak financial put in the work behind the scenes to learn about its audience, blog traffic doubled in less than a year.
How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
At Goldman Sachs, expertise is abundant, which is key for finance brands hoping to develop relationships with loyal customers through content marketing.
Why Finance Brands Are Investing More in Educational Content
We aren't great at personal finance. Now, financial firms want to help.
The Rise of Mobile Banking
Bill Gates once said, "Banking is essential. Banks are not." Millennials are taking that to heart, going all in on mobile banking.