Measuring Content ROI in Long Finance Sales Cycles
Finance deals close months after the content that influenced them. How to measure content ROI across long sales cycles and large buying committees.
The Content Strategist
finance content marketing
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Contently Case Story: How Storytelling Is Helping Chase Build Its Brand
After two years of tireless work, the Chase newsroom is making waves with truly impressive storytelling.
4 Keys to Capturing a New Audience for Your Content Marketing
Diving into the weeds with an upstart finance brand as they try to engage a whole new audience.
Contently Case Story: Inside BBVA Compass’ Ambitious Mag Aimed at Main Street
How one bank created two publications full of smart financial advice for everyday folks.
3 Ways You Can Leap the Hurdles of Creating Content at a Finance Company
If you think creating interesting, widely-read content in the financial industry is a breeze, then you probably don't work in the business.
How Finance Execs Measure the ROI of Content Marketing
Calculating the ROI of content marketing isn't easy, but these top finance execs have some tricks up their sleeves.
4 Ways Banks Can Reach Millennials
Banks will never be GoPro, but that doesn't mean they can't build connections.
Contently Case Story: Capital One’s New Mag Gives Entrepreneurs a Spark
Capital One is on a mission to "ignite your inner entrepreneur." And the fuse comes in the form of branded content.
How ING Built Europe’s ‘Best Branded Web Mag’ in Just One Year
Meet the brand magazine structured similarly to "This American Life."