7 Books That’ll Turn Your Marketing Team Into Better Storytellers
Whenever possible, you should trick your team into being better at their jobs with literary bribes. Here are 7 books for marketers that will do just that.
The Content Strategist
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Empathy Marketing: How to Understand Your Customers, in 10 Steps
B2B marketing has a huge empathy problem. That's because most content marketers don't actually talk to their prospects and clients.
Empathy Mapping: The Secret Ingredient of Content Strategy You Can’t Overlook
I've spoken with close to a hundred clients over the past couple years, and doubted that I'd learn anything new. I was wrong.
Pride Marketing Isn’t Perfect, but Is It Progress?
In many communities, seeing a rainbow flag in a fast food joint isn't hollow. It's actually a small revolution. Does that mean Pride marketing is working?
The Difference Between Empathetic Marketing and Fake Empathy
Don't put undue pressure on your brand to deliver on promises no one asked you to make. Your cheeseburger doesn't have to relieve anyone's student loan debt.
How to Make Your Customers’ Brains Light Up, According to Science
Great stories do so much more than just entertain us. They're key for anyone who wants to make people think, care, and remember.