Infographic: How Chatbots Are Changing the Customer Experience
A third of online shoppers don't get answers to simple questions from company websites. That's not a product issue; it's a customer experience issue.
The Content Strategist
e-commerce
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Why We May Be Thinking About Chatbots All Wrong
Chatbots have human names and can talk to consumers just like a friend, but are businesses putting too much emphasis on flashy algorithms?
‘I Run My Blog More Like a Television Network’: Inside Shopify’s Next-Level Newsroom
Tommy Walker and his editorial team at Shopify have every intention of getting you hooked.
Infographic: The Mobile E-Commerce Boom
Can mobile optimization help turn content into commerce?
How Walmart Creates Content for a Massive B2C Audience
When you're the largest retailer in the world, reaching the right audience is harder than you might expect.
R29: Branded Content’s Proof Point
Refinery29 was an early master at collaborating with brands to create great branded content; some of the site’s most popular features — from blogging contests to in-depth profiles to funky photo spreads — were produced in concert with brands like Macy’s and Stoli, as Strategist Managing Editor Joe Lazauskas profiled in Mashable. The revenue generated…
What Brand Publishers Can Learn From The Coveteur’s Commerce Formula
Fashion and retail brands are building content left and right. Walk into H&M on Broadway and you can pick up a magazine; this issue’s theme is Paris chic. In a small East Village skater shop, hipster backpack-maker Herschel distributes copies of “The Journal,” a new bi-annual broadsheet filled with interviews and tales of adventure. It’s…
E-commerce Holds Challenges for Traditional Media
Traditional media players have always merged content and commerce, but their transition into online marketing has often been rocky.