The Content Strategist
Content marketers look to the mainstream media companies for inspiration. Brands may have different goals, they still want to reach the same creative levels as the best editorial publications and TV channels. However, when marketers try to duplicate what they see, key concepts are often lost in translation. Every brand wants to release a product…
Turning articles into videos might seem like a no-brainer, but audiences can tell when a video was just churned out without a clear purpose.
Marketers are on the hunt for ways to adjust and repurpose their most successful projects. So how do you know if your idea is worth an e-book or a blog post?
The glut of content brought on by the digital age means that journalists need the skill set of a marketer more than ever.
Trust us, this metaphor actually works.
