4 Keys to Capturing a New Audience for Your Content Marketing
Diving into the weeds with an upstart finance brand as they try to engage a whole new audience.
The Content Strategist
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Survey Research: 6 Do’s and Don’ts for Content Marketers
Fascinating original research is at the core of great content marketing, but it's pretty damn easy to mess it up.
5 Companies Creating Dynamic Content With Their Own Data
These brands have figured out how to take raw data and create refined, engaging content.
5 Lessons From Publishing Over 1000 Stories This Year
Since I started as editor-in-chief of Contently a year ago, we've published over 1,000 stories, grown our audience by 100,000 readers, and nearly given our CEO a heart attack about half a dozen times. Most importantly, we've learned a ton of valuable lessons about content marketing.
This Small Trick Will Make You a Much Smarter Content Marketer
My father often used to tell me and my brothers, "Work smarter, not harder." He would be happy to know that there's now an academic study to back him up.