Contently Comic: Welcome to Brand Journalism
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The Content Strategist
Congratulations, your paycheck just doubled, but no one speaks the same language as you.
Now with soul flavor!
Always be on the lookout for the next big thing, but don't let looking for the next big thing be your only content strategy.
This past Christmas, a hero emerged that would shed light on the dark underbelly of the marketing world, exposing a cancer that threatens the entirety of modern advertising at its core. That hero, of course, was The Brands Saying Bae Twitter account, and it showed us just how ridiculous brands’ Twitter accounts have become. The…
Before there was fire, there was branding.