5 Things You Need to Know About Content Targeting
You can build it, but they'll only come if you have a slick distribution strategy.
The Content Strategist
Content Targeting
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In the Big Data Era, Content Is Still King
A curious thing happened at a recent conference on media measurement, big data, technology, and ad targeting: Speaker after speaker touted the importance of creating great content.
Why MillerCoors Is Testing Branded Content With 26 Different Tech Companies
MillerCoors is taking its ambitious branded content initiative to the next level—this time by testing campaigns with 26 different technology companies, each one chosen for its ability to address a different pain point for the beer conglomerate.
THE LOOP: Inside WeatherFX’s Personalized Content Marketing Machine
With WeatherFX, a data-driven marketing arm that analyzes up-to-date local conditions to connect brands with consumers, The Weather Company has the ability to direct the right content to the right audiences at the most opportune times.
What the Demise of the Cookie Means for Content Marketers
Cookies have played a crucial role in content marketing, having been accepted as a standard method of tracking user behavior and obtaining information about targeted demographics. However, as technology advances, cookies are becoming less reliable.