What Role Should Facebook Play in Your Marketing?
Facebook might seem like the Internet's only ad platform, but it's just one (growing) part of the marketing universe.
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10 Newsletters Every Content Marketer Should Subscribe To
There's a party in your inbox, and these guys ought to be invited.
Think With Google: How the Search Giant’s Online Mag Is Schooling Marketers
Google graciously pulls back the curtain on its data dominance.
Content Marketing Catchup: Cracking the ROI Code, Lessons From ‘Serial,’ and More Must-Reads
Here's what you missed while wondering whether quarterly ROI counts as a vegan Thanksgiving side...
Report: 40 Percent of PR Pros Don’t Have a Content Marketing Strategy
There’s a lot of talk these days about the blending of PR and online marketing. As the lines continue to blur, online marketers are learning and internalizing the PR industry’s best practices, while seasoned PR pros are scrambling to get up to speed with the limitless opportunities afforded them in the digital landscape.
Fred Wilson: Tomorrow’s CMOs Will Be Content Marketers
Fred Wilson, New York City-based venture capitalist and blogger, envisions a world where older generations of marketers eventually give way to young marketers who intuitively understand that you need to constantly produce engaging content to win an audience.