The Social Club: Merriam-Webster Chief Digital Officer Lisa Schneider
Merriam-Webster has taken on the task of making people care about words again, and it's working. Lisa Schneider's team is a big reason why.
The Content Strategist
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Why Your Company Needs a Facebook Group
Inviting loyal followers to a Facebook group shows that you value their voices just as much as their clicks.
Tips on How to Plan a Content Marketing Strategy for a Book
A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content.
Does Bounce Rate Really Matter in Content Marketing?
Bounce rate may be content marketing's most misunderstood metric.
Ask a Content Strategist: When Will the Robot Writers Take Over?
While automation is destined to disrupt our professional lives to an epic degree over the next decade, writers shouldn't feel threatened.
Snapchat’s Identity Crisis Will Force Brands and Publishers to Play the Waiting Game
Until Snapchat lands on an identity and offers a solid distribution product, advertisers should hold off on making a commitment.
24 Content Marketing Predictions for 2018
Will video rule? Is artificial intelligence going to take our jobs? Has thought leadership gone too far? Here are our content marketing predictions for 2018.
What Are 2018’s Biggest Content Marketing Trends?
The best online writers have discovered that the winning formula for content marketing is publishing fewer posts that are far more in-depth.
Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions
Facebook, Twitter, LinkedIn, and Pinterest each have a certain reputation. According to the latest social engagement data, they're not all as accurate as we think.