Why Starbucks Is Trying to Launch a Media Company
Now brewing at Starbucks: content, and lots of it.
The Content Strategist
Columbia Journalism Review
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The State of Content Marketing Heading Into 2015
If 2014 was the year brands got serious about content marketing, then what's in store for 2015? We surveyed 601 content marketers to find out.
CJR: It’s Time for the Journalism World to Take Brand Publishers Seriously
"One day soon, native advertising may be recalled as a quaint evolutionary step, as brands are increasingly comfortable simply reaching an audience themselves."
Facebook Nabs Atlas, Businessweek Cover Criticism, Rise of Bro Videos
Facebook has acquired Atlas Advertising from Microsoft, according to ClickZ.
Hoodlum Branded Entertainment, CJR on BuzzFeed, Content Budgets Grow
Hoodlum production company is starting a branded entertainment division, according to Product Placement News.
3 Lessons Bloggers Can Learn from Gawker’s Bold Moves
Gawker publishes 'sensational' scoops, encourages commenters and discussion, and forces its writers to consider SEO and analytics.