How to Learn Social Media Without Getting Scammed
For those looking to up their social media skills, there are ways to learn—and lots of red flags to look out for.
The Content Strategist
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Content Marketing Frees Writers From the Hot Take Machine
Hot takes are a symptom of a broken media system. Content marketing can fix that as brands become an oasis for writers stuck churning out opinions.
Hate Clicks Are the New Clickbait
Although it might be amusing, albeit in a nihilistic way, to use a platform for the express purpose of disturbing the masses, hate clicks aren't sustainable.
14 Classic Movies With Clickbait Titles
You may be familiar with "Rocky," "Pretty Woman," and "The Godfather," but what if some of the most famous movies of all time had clickbait titles?
Making Sense of Facebook’s Two Latest Algorithm Changes
Back in 2014, Facebook decided enough was enough: It was time to crack down on the clickbait plaguing user’s News Feeds. Their explanation was simple. People may click on articles with baiting headlines (think of stories like “You’ll never what guess Facebook did to its News Feed. MINDBLOWING!”), but, according to an internal Facebook survey,…
The Quest for the Perfect Headline
Today's publishers have headline creation down to a science. But is it better off as an art?
Is Blendle, the iTunes for Journalism, the Next Big Media Model?
It would be putting it lightly to say that the last couple of decades have been a tumultuous time for journalism. Dutch news site Blendle wants to bring some order to the chaos.
10 Editing Mistakes That Will Drive Your Writers Nuts
A good editor is like a dream. But editors can also wield their power for ill, sometimes driving even the most well-adjusted freelancer insane.
Content Marketing Catchup: 10 Charts Changing Content Marketing, IKEA’s Content Empire, and More Must-Reads
Here's what you missed while trying in vain to think of clever #BreakTheInternet tweets...