Follow These 5 Steps to Start Building Your Content Strategy
Learn how to design an effective content strategy that guides your marketing from the beginning stages to post-publication.
The Content Strategist
buyer’s journey
Filter
24 Content Marketing Predictions for 2018
Will video rule? Is artificial intelligence going to take our jobs? Has thought leadership gone too far? Here are our content marketing predictions for 2018.
Show, Don’t Sell: How to Use Empathic Marketing to Win More Business in 2018
If we don't combine facts with people's feelings, we'll end up surrendering revenue.
This Psychological Trick Can Make You a More Empathetic Marketer
Before you try to sell your customers a solution, make sure you understand their biggest problems.
Why Understanding Pain Is the Key to Customer-Centric Marketing
Just as empathy can improve your relationships, empathic marketing can improve your business outcomes. It all starts with two simple words: “What's wrong?"
The 4 Most Important Takeaways From CMI’s B2B Content Marketing Study
An ROI reckoning is coming, according to CMI's latest study. And marketers who don't even try to track it won't stick around much longer.