How a Common Content Strategy Unites Marketing’s Different Natures
Too much time spent picking the low-hanging fruit means less time watering the tree. Eventually the tree stops growing.
The Content Strategist
brand marketing
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How Content Made Peloton the Fastest-Growing Company in New York
By marketing its employees' big personalities, this at-home cycling company got nearly 200,000 customers to come along for the ride.
Why Brands Need a Mission to Create Great Lifestyle Content
Lessons to learn from Lululemon and its army of brand devotees to create great lifestyle content
Facebook’s ‘Goodfellas’ Moment
So brands, it turns out, are not people after all — at least on Facebook. The social media giant recently moved last week (and actually has been moving for some time) toward restricting the organic reach of pages associated with brands.
What Hashtags That Don’t #Fail Have In Common
#Justdoit. #HumpDay. #ThrowbackThursday. There’s something about a great hashtag that makes it take off — and brands these days put a lot of effort into figuring out what that thing is. But too often, they #fail. Lately, brands have rightfully taken a lot of heat for trying to hijack trending tags or coming up with…
Will Snapchat Stories
Give Brands A Boost?
With its fast-growing user base, disappearing messages, and sext-friendly reputation, Snapchat has been a bit of a mystery for brand marketers. But they just added a nice feature that’s getting marketers excited (no, not in that way) for the future. It’s called Snapchat Stories, and it enables users to string together a collection of photos…
Facebook’s Graph Search Could Give Brands a Boost
Brands everywhere should be intrigued and excited by Facebook’s new Graph Search.
Brands Tap Into Instagram Influencers
Many companies are now trying to recruit Instagram influencers with large audiences to capture content.