The Content Strategist
Across the globe, many marketers are sabotaging their annual content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Sure, you may be able to cherry-pick some numbers in December, throw them into a Powerpoint,…
Over 700 people signed up for our content maturity webinar, and we got a ton of questions. Here are answers to the best ones that went unanswered.
All brands want their content to land like Red Bull's. But your company doesn't have to sell an energy drink to benefit from content marketing.
Some people think content marketing is way easier for "exciting" B2C brands than "boring" B2B companies. Here's why they're wrong.
According to Dr. James Barry, B2B content should use more humor. " Why wouldn't CEOs want to be entertained?" he said. "They're just like anyone else."
Design is an incredibly important part of content marketing. So why do so many brand blogs look like they were designed in 1998?
Longform how-to articles aren't exactly set up for five-second views, but ephemeral content can work for B2B brands, and we may see more of it soon.
Does your content help people live their lives better or do their jobs more effectively? If the answer is no, you need to stop and reevaluate.
By marketing its employees' big personalities, this at-home cycling company got nearly 200,000 customers to come along for the ride.
