The Content Strategist
You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. The B2B buying process is, in…
According to CMI's 2022 B2B content marketing research, 66% of marketers expect to see their content budget go up next year.
Learn about the biggest B2B content marketing trends like interactive tools, educational courses, branded shows, and more.
TikTok is more than just new dance trends. There's a place on the platform for B2B brands, provided they focus on a few important areas.
Across the globe, many marketers are sabotaging their annual content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. Sure, you may be able to cherry-pick some numbers in December, throw them into a Powerpoint,…
Most B2B tech content marketing falls short—these 3 easy-to-fix mistakes are a big reason why.
Questions have been the content metric I secretly value over likes, shares, and views. Did I spark enough curiosity to make someone want to learn more?
Over 700 people signed up for our content maturity webinar, and we got a ton of questions. Here are answers to the best ones that went unanswered.
All brands want their content to land like Red Bull's. But your company doesn't have to sell an energy drink to benefit from content marketing.
