How Loyal Are Your Customers? This Metric Has the Answer
If you're not tracking RVR, you don't really understand how loyal your audience is.
The Content Strategist
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Facebook and Twitter’s Native Video Plans Are About to Transform Content Marketing in a Big Way
Video-intensive sites like YouTube, Netflix, and, yes, Facebook dominate the race to capture the web's most precious resource: user attention. Twitter looks poised to join the ranks.
New Study Further Indicates Attention Time Could Be the Key to Branded Content’s Success
Marketers, take note: Clicks and views might matter, but a new Chartbeat study has found that the amount of time readers engage with a piece of content is perhaps the most important indicator of successful branded content.