‘Give Them Back Something of Value’: How to Start Your Lead Generation Program
The fact that 100,000 people signed up for a brand newsletter may surprise some. For GE, however, it's the culmination of a commitment to content marketing.
The Content Strategist
The fact that 100,000 people signed up for a brand newsletter may surprise some. For GE, however, it's the culmination of a commitment to content marketing.
The life of a content marketer is a series of uphill battles. But brands that have the right freelance talent can win those battles with ease.